In a recent Christmas advertisement, Bloomingdale’s startled the world and sparked a slew of complaints on social media.

A woman is laughing, with her head tossed back at a holiday party. The man on her right, however, is strategizing, and even has a creepy look on his face. The caption?

“Spike your best friend’s eggnog when they’re not looking.”

As a direct-response marketing copywriter, my first response was, “Who the HECK allowed this to be green-lighted?” Any project of this size has to go through four to six people to even go to print. So I’m wondering where the managers were on this case. I’m wondering where anyone was.

Continue reading →