More Brains Than Budget? Steal These $0 Marketing Strategies.

Ten years ago, Chris Dingman launched his company on the flimsiest of grounds. It’s called The Dingman Group, and it relocates professional athletes — so, say, if a guy is traded from the Miami Heat to the Cleveland Cavaliers, The Dingman Group would arrange to sell the house in Miami, pack it up, move the stuff and find a new home in Cleveland. It’s a clever, one-of-a-kind service, but there was a hitch: The “Group” was just Dingman, and he had no experience in real estate or professional sports. Also, he was damn near broke — and it took him almost a year and a half to find his first client. “It was gnarly,” he says. “No matter how much you’re struggling as an entrepreneur, you have to put a face on.”

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Why the Bloomingdale’s Ad Was an Inexcusable Marketing Mistake

In a recent Christmas advertisement, Bloomingdale’s startled the world and sparked a slew of complaints on social media.

A woman is laughing, with her head tossed back at a holiday party. The man on her right, however, is strategizing, and even has a creepy look on his face. The caption?

“Spike your best friend’s eggnog when they’re not looking.”

As a direct-response marketing copywriter, my first response was, “Who the HECK allowed this to be green-lighted?” Any project of this size has to go through four to six people to even go to print. So I’m wondering where the managers were on this case. I’m wondering where anyone was.

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