Use These 24 Tools to Run Your Business From Anywhere in the World

Nearly a quarter, 23 percent, of Americans worked from home in 2014, according to a recent Bureau of Labor Statistics survey. If you’re one of the lucky few that enjoys the ability to work from anywhere you like, the following tools will help keep you productive — no matter where you are:

1. Basecamp

Even on the road, you need to connect with your staff. Basecamp allows you to manage projects, communicate with your team and stay on top of who’s assigned to what tasks. Never be out of touch, no matter where you are. Continue reading

Five Common Startup Money Mistakes

It’s easy to go wrong when mapping out financials for a new venture. Here’s how to avoid some typical potholes.

Figuring out the financial details of a new venture can seem a mix of aspiration (How much I’d like to make. . .) and folly (I need borrow how much?). But writing down numbers on paper and as accurately as possible is important. It can provide a map to show where you are trying to go and what it will take to get there. It can also reassure investors, employees and yourself that you thought things through, did your research and have a realistic view of what your business needs.

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Smart Marketing Without Added Expense

Although many business owners are still hesitant to move away from snail mail or the phone for marketing, others are rapidly discovering that e-mail marketing is one of the most effective ways to generate sales. Research conducted in 2009 by the Direct Marketing Assn. found that e-mail outperforms all other forms of direct marketing. If you’re new to e-mail marketing or want to crank it up a notch, here are three tips to help you build and grow your e-mail marketing list without having to look for additional budget.

1. Leverage the marketing programs you already have in place. No one can opt in if they don’t know you have valuable information to share, so don’t forget to:

• Include a line in your e-mail that links to the sign-up page on your website.

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5 Tips to Manage Your Money Better

An Inside Look At Investing

There is always an imminent reason not to invest in the stock and bond markets; everyone has one. Rates are too low; rates are too high; Israel may bomb Iran; another terrorist attack may occur; my portfolio has gone down over the last 10 years. I have no confidence. Following the herd and having no confidence seems to be in vogue right now, but those who continue to pay themselves first each month in their 401k’s, SEP/IRA’s, Roth IRA’s, mutual fund accounts, savings accounts, etc., and ignore the media seem to still come out ahead at retirement. Those who asset allocate to achieve the proper risk/reward mix for their situation also tend to come out ahead in the end.

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