by Larry Dotson

1. Stop procrastinating and start finishing all your business tasks. Do one at a time. Do not get caught up thinking that you can never get them all done.
2. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans.
3. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products.
4. Hire a business coach to help improve yourself and business. They could help increase your sales, motivate you, balance your workload, etc.
5. Improve your negotiation skills. This’ll improve your business because you’re always negotiating ad swaps, supply prices, joint ventures, wages, etc.
6. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business.
7. Speed up your internet access. You can get your online business tasks done faster which will help you stay ahead of your competition.
8. Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas.
9. Stay away from becoming a workaholic. Your mind needs time away from your business life. This will help your brain think clearly while working.
10. Create and follow short/long term goals for your business. The short goals can create early success and the long term goals can create future success.
11. Look for different ways to prove your business and products to your audience. You could collect testimonials, hold surveys, do scientific tests, etc.
12. Try new business ideas and strategies. Do not be afraid of changing what you’re doing. You could try out technology, advertising, marketing, etc.
13. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
14. Create a “PR” web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.
15. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.
16. Become well known by speaking or chatting at seminars. The seminars could be held offline, in a chat room, by telephone or via e-mail.
17. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.
18. Model other successful business or people. I’m not saying out right copy them, but practice some of the same habits that have made them succeed.
19. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.
20. Take risks to improve your business. Sometimes businesses don’t want to advertise unless it’s free, sometimes you have to spend money to get results.
21. Outsource part of your workload. You’ll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.
22. Pick a good name for your business and product. Your names should be memorable and describe the kind of product your offering.
23. Use logos and slogans for your business. They make it easier for people to remember and identify your business.
24. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc.
25. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc.
26. Give a percentage of your profits to a cause your customers would like. It could be a charity, school, environmental improvements, etc.
27. Take harsh criticism the right way and improve your online business. Don’t get down in the dumps, improve the situation so it doesn’t happen again.
28. Try bartering before you buy services, supplies and equipment for your business. You can use the extra money you save on advertising your business.
29. Make sure you’re always creating new products and services or improving old ones. Most products or services won’t stand the test of time online.
30. Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, etc.
31. Split the cost of online advertising and marketing by sharing a web site with a similar, non-competing business. You would both put up half the cost.
32. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
33. Use time saving promotional software. You can automate your search engine submissions, posting to online classified sites, etc.
34. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.
35. You’ll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

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